diff --git a/lisp/net/newst-backend.el b/lisp/net/newst-backend.el
index 45883fe306f..345d68c8e21 100644
--- a/lisp/net/newst-backend.el
+++ b/lisp/net/newst-backend.el
@@ -1107,6 +1107,15 @@ same as in `newsticker--parse-atom-1.0'."
                       (xml-node-children node))))
     (or new-item new-feed)))
 
+(defun newsticker--parse-text-container (node)
+  "Handle content according to ``type'' attirbute."
+  (let ((content (car (xml-node-children node))))
+    (if (string= "html" (xml-get-attribute node 'type))
+        ;; element contains entity escaped html
+        content
+      ;; plain text or xhtml
+      (newsticker--unxml content))))
+
 (defun newsticker--unxml (node)
   "Reverse parsing of an xml string.
 Restore an xml-string from a an xml NODE that was returned by xml-parse..."
@@ -1159,23 +1168,14 @@ URL `http://www.atompub.org/2005/08/17/draft-ietf-atompub-format-11.html'"
                     name time (xml-get-children topnode 'entry)
                     ;; title-fn
                     (lambda (node)
-                      (car (xml-node-children
-                            (car (xml-get-children node 'title)))))
+                      (newsticker--parse-text-container
+                       (car (xml-get-children node 'title))))
                     ;; desc-fn
                     (lambda (node)
-                      ;; unxml the content or the summary node. Atom
-                      ;; allows for integrating (x)html into the atom
-                      ;; structure but we need the raw html string.
-                      ;; e.g. https://www.heise.de/open/news/news-atom.xml
-                      ;; https://feeds.feedburner.com/ru_nix_blogs
-                      (or (newsticker--unxml
-                           (car (xml-node-children
-                                 (car (xml-get-children node 'content)))))
-                          (newsticker--unxml
-                           (car (xml-node-children
-                                 (car (xml-get-children node 'summary)))))
-                          (car (xml-node-children
-                                (car (xml-get-children node 'summary))))))
+                      (or (newsticker--parse-text-container
+                           (car (xml-get-children node 'content)))
+                          (newsticker--parse-text-container
+                           (car (xml-get-children node 'summary)))))
                     ;; link-fn
                     (lambda (node)
                       (xml-get-attribute